PASADENA, Calif.--(BUSINESS WIRE)--Why do we trust? For the economist John Maynard Keynes, trust bubbled up
from mysterious “animal spirits” which inspired “spontaneous optimism.”
Such optimism he believed underpinned a strong economy because optimism
created trust that conditions would improve.
Paul Zak works on the cutting edge of the emerging cross-disciplinary
science of neuroeconomics, which he defines as the study of “brain
activity while people make decisions.”more...