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  • 6/12/13 7:21 pm PDT

    In an interview with neuroeconomist Paul Zak, “The Virtuous Cycle: Pay it Forward,” Vision brings the question of trust and its molecular basis into the 21st century.

    PASADENA, Calif.--(BUSINESS WIRE)--Why do we trust? For the economist John Maynard Keynes, trust bubbled up from mysterious “animal spirits” which inspired “spontaneous optimism.” Such optimism he believed underpinned a strong economy because optimism created trust that conditions would improve. Paul Zak works on the cutting edge of the emerging cross-disciplinary science of neuroeconomics, which he defines as the study of “brain activity while people make decisions.”more...

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